![]() Actors such as Russell Crowe, won't be in the 'Monday Night Football' booth this season. Instead, you'll get much more Ron Jaworski. Al Messerschmidt/Getty Images |
1. Ron Jaworski, ESPN, Monday Night Football analyst: One was panned (Christian Slater), one was banned (Jimmy Kimmel) and most were bland (James Denton, Jeff Gordon, Matthew McConaughey and Sylvester Stallone). The distraction otherwise known as celebrities sitting in the Monday Night Football booth has thankfully ended.
The replacement? More Jaworski. "A lot of the feedback we got from fans was, 'Let's make Jaws the new Madden'" said MNF senior coordinating producer Jay Rothman. "That's what we are going to do. We're going to make him the new Madden."
We're not sure what the old and current Madden thinks of the comparison, but this column has long advocated more Jaworski on any broadcast. (In the future ESPN executives can save the money for multi-city focus groups and simply click onto SI.com for advice.) Give the network credit -- even if it took a couple of years -- for retooling the MNF product to focus more on the field and less on tricked-out features that draw the ire of critics and annoy the tar out of fans.
"I have always been the in-depth X's and O's guy," said Jaworski. "There will be more focus on that." Bravo.
2. Roger Ebert, sports media critic: Offering perhaps the strongest takedown of former colleague Jay Mariotti (more on this later), the Sun-Times film critic delivered this colorful thumbs-down at the end of an open letter to the sports writer: "On your way out, don't let the door bang you on the ass."
3. Bob Costas, NBC Sports: One of the great things about covering the Olympics in a faraway land is you get to immerse yourself in the national network of that country for three weeks. I'll say this about CCTV, the Beijing-based China Central Television: It knows how to cover badminton and table tennis. (Alas, CCTV is not so good at covering dissent and protests.)
Most of my NBC viewing of the Olympics came after the Games ended, so rather than offer yet another critique of the coverage, I'll focus strictly on Costas. Over the last couple of years I've seen plenty of sports blogs crack on the broadcaster for being too smug, too old or too self-centered. Here is what I say: Imagine the Olympics in the hands of another host. Below is an exchange between Costas and President Bush during the first week of the Games.
Costas: If these Olympics are as successful as they are shaping up to be, most people believe this only further legitimizes the ruling party in the minds of most Chinese citizens. And even absent true liberty as we understand it, the lives of hundreds of millions of Chinese people are much better than they once were. Therefore, what's the party's incentive to reform?
Bush: Well, first of all, if you are a religious person, you understand that once religion takes hold in a society, it can't be stopped. And secondly, I think the Olympics are gonna serve as a chance for people to come and see China the way it is and let the Chinese see the world and interface and have, you know, the opportunity to converse with people from around the world. This is very positive development in my view for peace. You know, who knows how China's going to progress. They have been through some very difficult political times, the Cultural Revolution for one, where the leadership actually created violent anarchy as the society turned on itself. All I can tell you is it's important for the United States to be active in this part of the world, with all countries, and to stay engaged with China.
During the same interview, Costas queried Bush on human rights, the conflict between Georgia and Russia, and China's shameful (my word) revoking of Joey Cheek's visa. Ask yourself this: What kind of interview would this have been if, say, Chris Berman had conducted it? Steering American viewers through the funhouse that is the Olympic Games is the toughest gig in sports broadcasting, a m�lange of playing historian, traffic cop, geopolitical expert and journalist. You'll miss Costas when he's gone. I, for one, appreciate that he attempts to elevate sports broadcasting to a higher plane.
4. Al Bernstein, boxing impresario: It takes chutzpah, or serious command of your subject, to have a channel named after you. Luckily, Bernstein has both. The longtime boxing commentator -- one of the good guys in the business -- recently launched a boxing Web site, Al Bernstein Boxing Channel, that will include pre- and postfight coverage, interviews, analysis, highlights and streaming video. Bernstein said the channel will cover all of the major fights and will have a presence at smaller ones as well.
"The Internet is exactly where boxing fans come to get their news about boxing," says Bernstein. "There are boxing fans out there and they are not being served. They don't get the TV type of coverage that they want. Our channel will be easy to navigate and watch."
5. WEEI Radio: The feisty Boston sports-talk station has hired a number of writers -- among them, former Boston Globe football writer Ron Borges, former Boston Herald staffers Robert Bradford and Mike Felger, FoxSports.com basketball writer Jeff Goodman and former Deadspin editor Will Leitch -- to write for its Web site. It's an interesting play. Sports news consumers, especially younger ones, are not wedded to newspaper Web sites to get their local sports news online. If WEEI.com swipes some market share from the likes of Boston.com, it'll be interesting to see if other sports-talk stations in major markets start bulking up on writers. One thing for sure: Any job creation for sports journalists in this market is a welcome addition.






